Loose ability to boot to Bootcamp partition natively

Upon installing Paragon NTFS for OS X (free trial). My machine stopped seeing the bootcamp partition in the system preferences under OS X.

I can no longer tell the machine to boot into Windows 7 from OS X. Only option to get to Windows 7 is to go via hitting the option key during bootup.

Is this a known issue? Is there something I can look for to repair this? Love the software, but this makes things a little difficult.